Psst! I think you’re busy with the wrong things.
For a long time (years!), I was absolutely, completely, wholeheartedly devoted to Instagram. I spent countless hours creating content, growing my audience, showing up consistently. I did the thing. All of it.
And I got exactly zero sales directly from it.
Not a few. Not a disappointing trickle. Zero.
The month I handed Instagram off to my assistant, Charla, and stepped back was the month I had my biggest revenue yet.
Because the time and energy I'd been pouring into content creation suddenly became available for something else: thinking. Zooming out. Doing the actual revenue-generating work I'd been too busy to get to.
I did more 1:1 outreach. I sketched out new offers. And critically — I created space to research and launch an entirely new arm of my business.
I wasn't working harder. I was finally putting more time toward working on the right things.
You are not failing to grow because you're not working hard enough.
You're failing to grow because you're working hard on the wrong things.
I see this constantly with established entrepreneurs — women who have real businesses, real clients, real expertise. They are genuinely, legitimately busy. Full days. Long weeks. The kind of tired that accumulates. And yet the revenue number at the end of the month isn't moving the way it should.
So they work harder. Add more. Do more. Stay later.
And the needle still doesn't move.
Here's what's actually happening.
Busyness is seductive because it feels like progress. If you're exhausted at the end of the day, you must have done something. And you did — just not necessarily anything that will show up in your bank account.
Most entrepreneurs spend the majority of their time on what I call maintenance work — the emails, the admin, the client delivery, the behind-the-scenes operations that keep the business running but don't grow it. This work is real and necessary. It's also not revenue-generating.
Revenue-generating work looks different. It's the follow-up you keep meaning to send. The offer you haven't launched yet. The visibility that keeps getting bumped. The conversation you've been putting off because it feels vulnerable or presumptuous or just uncomfortable.
That work doesn't feel urgent. So it keeps losing to everything that does.
And here's where it gets interesting — because in my work with clients, what keeps women stuck in maintenance mode almost never comes down to time management. It comes down to thought patterns. Beliefs running quietly in the background that make the revenue-generating work feel harder, riskier, or less available than it actually is.
Things like:
I don't want to seem pushy.
Who am I to charge that?
I’m supposed to show up this way.
It probably won't work anyway.
These thoughts don't announce themselves. They’re insidious, making sure you stay very, very busy — with things that don't require you to be (too) seen, to ask, or to risk anything.
So what actually moves the needle?
Two things, in this order.
First: get clear on what your actual revenue-generating activities are.
Specifically, for your business. What are the three to five things that, when you do them consistently, bring money in?
If you're not sure, don't guess. Open your books and look at where your last several clients actually came from. Then do more of that.
For me, it's 1:1 outreach, client referrals, and being a podcast guest. Those three things have driven more revenue than any amount of content I've ever created. I know this because I looked. You need to know yours — because you can't prioritize what you haven't named.
Once you have your list, the next question isn't how to manage your time better. It's: what's making these things hard to actually do?
Second: start noticing what's getting in the way internally.
Not the logistical obstacles — the internal ones. What's the thought that shows up right before you close the tab, skip the task, or tell yourself you'll do it tomorrow?
That thought is where the real work is. And that work — clearing what's actually in the way — is what changes the revenue number faster than any new strategy, system, or offer ever will.
Want to do this work together? I'm running Believe to Bank, a free 21-day challenge — and I'd love for you to join me.
Starting April 14th (yes, my birthday — best gift I can think of is doing this alongside people I actually care about), I'll be running a free 21-day limiting beliefs challenge on Telegram.
Each day for 21 days, I’ll guide you through a simple process to identify what you really want and what’s getting in your way. No calls, no selling, no schedule to keep. Just you, your journal, and the thoughts that have been quietly running the show.
If you want in, reply with the word BELIEVE and I'll send you the Telegram link. We start April 14th. I'd love to spend my birthday kicking this off with you.
