I think there might be tape on your back.

Growing up, we had an orange tabby cat named Toby.

We loved Toby. We were also kids, which meant we showed it in questionable ways. One gag that always made us laugh? Put a piece of tape on Toby's back.

He didn't fight it. He just… shrank. Slinking low to the ground, moving carefully through a full room like he had about six inches of clearance. The tape wasn't heavy. It wasn't holding him down. He just couldn't see past it.

I think about Toby when I'm working with entrepreneurs.

Because the tape is real. A number you decided was your ceiling. A story about what clients will pay. A version of yourself you haven't quite updated yet. It doesn't take much. But it keeps brilliant women moving at a fraction of their actual capacity.

Here's what we're going to do about it: