Help me collect 100 nos?
Last week I shared how much fun I’ve been having with market research calls — and hinted that they had led to a little experiment.
Well.
I’ve given myself a challenge.
I’m going after 100 nos.
Not 100 clients.
Not 100 yeses.
100 nos.
Because if I aim for enough conversations — enough outreach, enough invitations — rejection becomes inevitable.
And something interesting happens when that’s the goal.
You stop worrying about the sting of rejection.
You start focusing on the conversations.
Instead of asking:
“What if they say no?”
The question becomes:
“Who else should I talk to today?”
It’s freeing. It gets my brain working differently. And honestly? It’s pretty fun.
Remember: most opportunities in business come from conversations, not perfectly crafted funnels or waiting to be discovered.
Which brings me to what all these conversations have been revealing.
My most recent round of market research calls has focused on a group I didn’t expect — but am incredibly excited about.
Women in law.
Attorneys who are brilliant, ambitious, deeply committed to their work — and also stretched thin in ways that are hard to talk about openly.
Many women I speak with say some version of this:
“I’m not my best at work, and I’m definitely not my best at home.”
Long hours.
Constant responsiveness.
Very high stakes.
At the same time they’re carrying the mental load of work, family logistics, and long-term career decisions — often all at once.
The result can feel like a constant set of tradeoffs.
The work I’m offering creates a confidential space to think clearly, make difficult decisions, and build a career that is both ambitious and sustainable.
Because the current system asks women to operate at an impossible pace — and then quietly assume the strain is their personal failing.
It isn’t.
Here’s where my 100 Nos challenge comes in.
I’m intentionally starting a lot of conversations with women in law right now.
Which means I would love your help.
If someone comes to mind — a law firm partner, in-house counsel, prosecutor, public defender, or attorney balancing a demanding career with family life — that’s exactly who I’m hoping to meet.
Even if you’re not sure it’s a perfect fit, feel free to connect us.
A quick conversation is often the easiest way to find out
The easiest way to introduce us
You can literally copy and paste this:
I know a coach who has been doing some really thoughtful work with women in demanding legal careers.
She helps women navigate the mental load, career decisions, and constant tradeoffs of law in a way that keeps ambition intact but makes life feel more sustainable.
I thought of you and wanted to connect you two in case it’s helpful.
You’re also very welcome to simply forward this email.
From there we can schedule a quick conversation and see if it’s a fit.
And if you’re a business owner reading this…
Consider trying your own 100 Nos challenge.
Pick a number.
Start reaching out.
Talk to people.
You might be surprised how much clarity, momentum, and creativity comes from simply starting conversations.
Even when the answer is no.
Especially then.
P.S. If someone popped into your mind while reading this — a friend, colleague, sister, or former coworker in law — that’s usually a good signal. Introductions are deeply appreciated as I work my way toward 100 Nos.
