The most underrated business tactic I know

Over the past two months, I have been having the BEST time with one particular facet of my business.

Any guesses?

Market research calls.

Maybe not what you expected? Hear me out.

Here are a few reasons market research calls are secret sauce:

1. Can you actually book the calls?
Right off the bat, you’re getting valuable intel.

If you can’t find people for market research conversations, odds are you’re not going to have an easy time finding people to convert to clients either. And that’s incredibly useful information to have early.

From there, you can refine your audience, adjust your messaging, or commit to expanding where and how you’re connecting with people.

And if you still can’t solve for it at the market research phase? That’s your cue to keep experimenting before you build an entire offer around assumptions.

2. Do you enjoy the conversations?
This one is huge.

Does something light up when you’re talking to these people?Are they the kind of people you naturally groove with?Do you have compatible ways of seeing the world?

If the calls feel draining, awkward, or like pulling teeth, that’s another important signal. It likely means something about the audience, positioning, or offer needs to shift — because the goal is to build a business that you actually enjoy working in and on.

3. You learn the exact language your clients use.
Market research calls are a goldmine for messaging.

You’ll hear how people describe their struggles, what they’ve already tried, what frustrates them, what they secretly wish for.

Those words? That phrasing? That’s the language you can use on your website, your sales pages, your posts, your offers.

It shows your people that you get them, and makes them feel like you’re reading their minds.

4. They build trust before you ever sell anything.
A market research call is a conversation, not a pitch.

When someone feels heard, understood, and respected in that kind of space, something shifts. Even if they don’t become a client immediately, you’ve planted a seed of relationship.

And relationships are the soil your business grows in.

5. They provide the best kind of reality check.
Entrepreneurs are idea machines. We come up with brilliant concepts in the shower, while walking the dog, while journaling over coffee.

Market research keeps those ideas tethered to reality.

Sometimes people confirm what you hoped.Sometimes they completely redirect you.Both are incredibly valuable.

Because the point isn’t to prove yourself right.

The point is to build something people actually want.

If you’ve never tried market research calls, consider this your nudge. And if you’re not sure where to start, I’ve got a whole module inside the Chakra Path to Consistent Premium Clients, complete with outreach templates, scripts, and tech details to get the most out of each call. 

Oh, and that program? Developed based directly on feedback from market research calls. So I knew it was going to give people exactly what they needed and wanted before I even wrote the first module. 

Next week, I’m super excited to share what’s come out of my most recent batch of market research calls – and the challenge I gave myself as a result.