What if your next newsletter wrote itself?
When I was down in Virginia Beach last month for a mastermind day, I met the loveliest studio owner and decided to try my first hot yoga class. (Surprise: I liked it!)
On my way out, smelling like tea tree oil and lavender thanks to a much-needed shower, I stopped to thank the owner for such a great session.
She was perched at her computer.
“Ugh, I have to send this newsletter out to my people, but I hate writing to a whole group! Those one-off welcome emails? Love them. But this just feels…”
Stale? Boring? Tedious? She’d trailed off, but I could fill in the blank.
How about you? Same?
Good news: one of my strengths is helping people get out of their heads when it comes to newsletters. And it’s not because I have a fancy framework—it’s because I don’t write them in the “typical” way.
Despite having spent a big chunk of my career in communications and marketing, if I sit down at my computer to “write a newsletter,” some phantom version of corporate-speak sneaks in. Suddenly I sound buttoned-up, formal, and… not like me at all.
So here’s what I do instead.
From the very beginning, every single draft of this newsletter has started with the words: “Dear Alyssa.”
Alyssa is one of my favorite people to work with. She’s been a huge supporter, a dear friend, and you may have caught her sweet, brilliant energy on her Thrive Summit panel.
When I write to Alyssa, my voice gets warmer. My personality comes through. I explain things like I would if we were sitting together over tea. It’s not about impressing anyone; it’s about connecting.
But let’s be real: even with a “Dear Alyssa” at the top, opening up a blank doc can still feel like stepping into a weird time warp where my creativity evaporates and everything turns sterile. And staring at a blank screen is not how I want to spend my (very full, very delicious) workdays.
So recently, I changed my process.
Here’s what I do now (including this very email):
After I drop my kids at school, while still parked in the lot, I open up the Voice Notes app, and hit record.
I just talk about whatever I want to share—like I’m explaining an idea to a friend.
When I get home, I hit those three little dots to the right of the recording, copy the transcript, and paste it into ChatGPT with a simple request to “clean up and zhuzh.”
By the time I sit at my desk, I have a strong draft that only needs a light polish.
Then my wonderful assistant Charla takes it, formats it in Kit, and voilà: newsletter done.
It feels like my voice again. It’s quick. And the replies I’ve been getting from you since shifting into this flow tell me it’s landing.
If you’ve been wanting to be more consistent with your emails, try this. Seriously—copy my approach and let me know how it goes.
A few bonus tips (straight from the pros):
From Laura Belgray: Be casual with subject lines and punctuation. A touch of imperfection feels more human and gets more opens.
From Marisa Corcoran: When you open with a story, include three senses—what you tasted, heard, smelled, touched, or saw. It creates a vivid vignette that hooks people instantly.
From James Wedmore: Personalize subject lines to see a boost in open rates. (Did you notice what I did today?)
Want to go deeper?
These newsletter tips are just the surface. Inside my membership, we don’t just talk about subject lines or story openings—we explore the energetics behind why your message lands (or doesn’t). It’s where I guide you through the full Chakra Path to Premium Clients—clearing the blocks, amplifying your voice, and helping you connect with your people in a way that feels natural, magnetic, and sustainable.
A Founding Member on Day 1 in the community
Our founding members are already celebrating wins in this intimate, powerful space, and doors reopen later this month. If you’ve been craving support, strategy, and community around your business growth, now’s the time to join the waitlist to get first dibs and special benefits.